Tag Archives: corporate

Measuring and bridging the gap between the real and imagined corporate identities

Identity is crucial for companies as it represents their public profile and business culture with which their product or service is constantly linked by consumers. The values that a company adopts are the basis of the company identity because they are what counts for the company, namely the ends or objectives that it aims to pursue.

Despite the importance of identity for economic performance, companies often are not fully aware of their identity. In addition, in many cases the corporate identity that is Continue reading